• Meet Dave Beson

    Seminars & Strategies for Realty Professionals

  • Boom, Bust, and now THE BOUNCE!

    Is real estate in an oversold situation? Will consumer confidence, low interest rates and GREED bring buyers back and cause home prices to flatten, rise, and recover? If so, when?

  • If it is to be, it is up to me.

    This could be the start of something good. “One student found their way to a three year success plan by asking themselves what must happen in the next three years in order for me to be a total success in this business?”



crowd-celebratingWell, GM is back from the brink of bankruptcy and the new stock rolled out to enthusiastic buyers, investors, and believers! I believe. Really, I do.

What do I believe? Well, for starters, if you can cut the waste, improve designs, and really focus you will win. So will GM. And if you can find more buyers, you will win even bigger!

So GM is heading to CHINA to sell cars. They have 11% of the market there, and have a shot at doubling that!

How many homes are you selling in China? Irrelevant.

Okay, what would you have to do to re-invigorate your real estate business?

I made a list and have tested it on the best minds in real estate. Here are the five key tips:

1. Re-discover and promote your UCA, that’s your Unfair Competitive Advantage or Sizzle. What makes you special? At Ruth’s Chris they get $35 for 8 oz. of beef because the plates are red hot and the butter is not just melted, but sizzling. What have you got?
2. It’s the price, stupid. That’s right. We used to believe that have a home listed for sale at the right price initially was key. Now we know that having a good price to start AND MAKING IT BETTER AS YOU GO IS ESSENTIAL. In a changing market you must have a changing price and value offer, especially where inventory overwhelms the shoppers.
3. Focus your efforts. Who knew that Chevy’s would sell in China? Thank the Lord Chrysler planted some seeds over there, because they need the harvest! Where are you planting seeds for future gains? Past customers, clients, first time buyers, move-ups, foreclosures, short sales, reo’s, etc. Pick any three and FOCUS TO WIN!
4. Change your viewpoint. You know in Alaska they are fond of saying that with sled dogs the view only changes for the LEAD DOG! If you aren’t the lead dog, take a look at your view. If it’s the same-old, same-old, turnaround, look in the mirror, and make a spin move. What do I mean? Go to the office 2 hours earlier. Take a client to lunch. A void the negative Nellies and energy vampires in the office. Be UP! Play music louder. Work-out, lose 5#’s, get a dramatic haircut. Wear purple. See what I mean. Remind yourself that you can change! It’s like this: “CHANGE – OR BE CHANGED!”
5. In summary: Be willing to learn in order to earn in our challenging market. Sellers have never needed us more. Banks need us. Buyers need us to sort out the market and make the offer on the right house. Oh, my, there is so much to do. Where will you start?

Here’s a suggestion: Attend my webinar entitled “THE BOOM, THE BUST, AND THE BOUNCE: HOW TO WIN FASTER AND HAVE FUN IN THE REAL ESTATE RECOVERY.” It’s FREE! Send an email to me at This email address is being protected from spambots. You need JavaScript enabled to view it., and I’ll send you an official invitation.

after-the-boom-and-bust-in-real-estate-will-there-be-a-bounceWell, GM is back from the brink of bankruptcy and the new stock rolled out to enthusiastic buyers, investors, and believers! I believe. Really, I do. What do I believe? Well, for starters, if you can cut the waste, improve designs, and really focus you will win. So will GM. And if you can find more...
master-trainer-and-tech-titan-join-forcesMaster Speaker Dave Beson and Master of Technology Jim Casey are joining forces to lead the way to better times. Dave Beson, speaker of 34 years and Jim Casey, Hollywood Stage Dad and Featured speaker at Mastermind and Master Your Marketing Events have joined forces to present “TURNAROUND YOUR YEAR...
top-100-women-teach-lessonsFortune Magazine has released their list of the top 100 women in the US.  These are women who lead “for profit” companies.  Oprah is #6.  Anne Mulcahey, who brought Xerox back from the brink and moved them to the top of the heap in digital printing and business document services recently...
help-get-professional-help-while-you-canToday’s entrepreneur is called upon to be the master of many missions.  Who can vision their business, prospect, present, and perservere through the toughest real estate market in years and still smile?  Those who have assistance.  A personal assistant.  A partner.  A...
how-to-buy-in-this-marketWe can learn and earn and influence our present. That’s a huge benefit of real estate as a career. Our greatest asset is our ability to earn. So instead of watching our bank assets bounce with volatility, let’s make our earnings bounce. One way to do that is to buy timber, or natural gas, or pork...
are-these-tough-timesI’m starting the promotion for an all new seminar entitled “Top 13 Tools for Tough Times.”  Most of my seminar titles and the majority of my focus is on a positive approach to the business of real estate.  I see opportunity! I’m listening to small town radio and hearing that health care is in...
volatility-creates-indigestion-and-opportunityThe stock market’s been on a bit of a roll for six weeks. Until this morning. And now that queasy feeling is BAAACK! Even if you were right and got out of the market 18 months ago at the top, you could feel a bit shaky today. So you took your money out of the stock market at the peak and have been...
It was a bumpy or perilous first quarter for most, but signs of recovery abound. Today G-20 found a trillion dollars to boost the world economy. President Obama and Co. are looking at using $2-$3 B to stimulate and re-inflate the economy. We’re going to make it around the economic corner. More good...
Now is the time to do SOMETHING GREAT FOR YOUR BUSINESS and PRESIDENT OBAMA WILL NOT BE CALLING TO TELL YOU WHAT IT IS! President Obama’s has called upon Detroit to re-organize.  Leadership will change, that’s for sure.  It already has. You can’t change your leadership as you are likely the...
Ask Rick Wagoner.  His pay dropped from $1 per year to zip. As head of troubled GM, which reported $82 billion in losses over the past three years, Wagoner had a raise in 2007 and a raise in 2008, before taking a cut to $1. Now his stock options which were worth $11.9 million for the year...


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